A Write Up on Website Development for Small Business

Small business website development is the real key to the success of small and medium business enterprises that crowd the web world today. The companies do not have the resources to go in for sophisticated, high-end, fully software-loaded websites that big Corporates and business conglomerates indulge in usually. SMEs have to confine their websites within the frameworks of their budget and objectives. There is no money to splurge on fancy websites. Here the purpose of the website is to declare a web presence and also to promote the marketing activities of the companies, utilizing the potential of the internet world. Customer friendliness is the watchword here. Small business website has to increasingly depend on Customer service which is increasingly seen as one of the most valuable uses for a business website. The website should be available on a 24 hour, seven days a week basis.

The basic rule for small business website is that every page of the website should be written from the visitor’s point of view and not from that of the web promoter. The ten fundamental rules for effective small business website development are:

1. Always Be accessible. Show very clearly on your site all the ways that your customer can contact you – including e-mail, phone and fax numbers, and your office hours.

2. Return every e-mail or phone call in the same day, as far as reasonably possible. This may sound simplistic, but a recent experiment with the top Fortune 100 companies showed that nearly a third failed to respond to e-mail sent through their website within one month!

3. Acknowledge all orders. Send e-mail confirmations (this can be done very effectively with autoresponders), and if you’re shipping actual products, give tracking numbers and expected delivery dates.

4. Provide a clear return policy, honour it and learn from it. This may give you more information about what’s working and what’s not.

5. Expect more phone calls. If your Web site traffic and response rates grow (which is, of course, what we want), so will the volume of phone calls, whatever your business or industry.

Regardless of the site quality, clear returns and privacy policies, secure servers, etc., people still require human interaction.

6. Keep the loading time of your webpage to the minimum.

7. Cut down on graphics and action movies and increase the response time of the website so that the client can quickly access all the pages he wants.

8. Search engine optimisation is a must if the website is to be brought during searches.

9. Put effective yet limited banner-ads and logos on the website. They all take time to load.

10. Put content that guide the client easily and lucidly through steps till confirming the order.

Small business web development must offer custom web development for small business websites which should ideally include complete ecommerce solutions and other such current tools. Small business website development keeps its focus on the development of affordable yet professionally designed websites for the use of the small business community. The constraints of budget, time and purpose must dictate such development without compromising on quality. Such optimal design and development are possible taking into account the fast development in technology and concepts of web development.

The small business segment in the world internet economy, mainly cater to marketing of products and services. They enter the web world with minimal investment and maximum expectations. They look to derive maximum benefits out of this ethereal web world. With the present stage of development, these expectations are not beyond the realms of reality. On the contrary, they are realistic and down to earth. The cost of domain registration web hosting, web design and development etc have all come down sharply following the widespread of use of the internet and internet technology. There are thousands of web development companies that offer packaged website development specifically designed for small business sector. No great fancy stuff here. Just the basic things- HTML-Flash-minimum graphics and effective content The key area to be ensured is the reliability of the web hosting service provider and the continuous availability of the website to the clients.

Small website development can be termed successful if they achieve these basic standards. Small clients who own these websites can rest assured that they have not exceeded their budget, means and at the same time that they have boosted their revenue earning potential, thereby adding substantially to their bottom line. Professional yet affordable websites development has become the order of the day. Who want to pump in thousands of dollars into developing a monolith of a website which no one would want to browse for fear of interminable loading time and cumbersome, interfering pages and pop-ups?

Certainly many successful small business websites owe their very existence to the discretion and maturity shown in selecting the appropriate model for websites and deploying content and technology in tune with their business objectives. Small business companies should taking care in finalising the right professional web developer who is well-versed with the requirements of the entrepreneur and the limitations of resources. Ideally small business website development should concentrate on and ensure that:

1. Website should offer all basic needs- dynamic web pages, optimal animation and graphics and realistic content.

2. Website should have minimum lead time between crashes and resumptions.

3. Websites should be able to offer 24hour support.

4. Good software and website maintenance agreements should be available.

5. Good feedback and contact arrangements with order and delivery tracking services.

This should put a small business website in a high orbit with no chance of coming down in a hurry. Small website development is all about, sense of direction and awareness of its’ limitations. This professional approach should make the small business website eminently economical and small business website development worthy of the great efforts put in.

3 Online Business Tips To Get Started Affiliate Marketing

Have you tried starting your own affiliate marketing business, but have been left shaking your head? It’s not your fault, most people have no idea who to follow online or get started. You need a few very simple tips to get started online.

Tip1-Keyword Research-Learn To Target Problems

Believe it or not, this is where you start your online business. Conducting proper evaluation and keyword research for your niche is important. Without it, how do you know which keywords to target, the questions your niche is asking and the most important their pressing problems. Here are some guidelines I use when conducting keyword research.

1. Your main website and niche keyword must have at least 30,000 global monthly searches. Why, because if your niche is too small you max out the number of new customers you can get. Also a smaller number of products will be available to recommend.

2. Search Forums for a list of questions your niche is asking and the problems they are having. By creating an FAQ on your site and targeting niches problems will position your website as an authority in your niche. Also, check to make sure your keywords have paid advertising. Can indicate a profitable niche, that is spending money.

3. Lastly, find 25 keywords relate to your niche market, that have between 30,000 and 1,000 global monthly searches. Less than that can be a waste of time, as keyword tools are not always accurate. One last point, make sure to check the competition-put your keyword in quotes. Less competition is not always a good thing. More competition can signal more buyers.

Tip2-Set Up Your WordPress Review Site & Offer

Now that your keyword research is done, you’re ready to set up your first website. This can be a landing page, or review site. Whatever you choose, make sure you install WordPress on your domain. So, you now have your top 10 keywords, a new WordPress site and now you need an offer to promote. Look at ClickBank, CJ, Linkshare, Pepperjam and even direct merchants like Amazon can be great places to find relevant products. Look for something that helps your niche with their problems. Example: in the Acne niche people are not looking for an ebook, they want a cream to stop the red itchy skin irritations. Offer them an affiliate offer for an Acne cream and your online business will take off.

Tip 3-Traffic and Building A List

The last tip is getting traffic and how to build an effective list of qualified buyers. Getting traffic can make or break your new online business. Without people, your online business will fail. So you need to have a combination of free and paid website traffic.

Why? Because you can’t always be at your computer 24hours a day and 7 days a week. Also if you’re thinking SEO and page 1, what if Google makes a shift and you’re gone. The best way to start your online business is to have free and paid website traffic. Plus you can test new niches faster. Always build a list, as you need to have people at your finger tips. Keeping them happy is another story.

Now your well on your way to building a new affiliate marketing business. Take the time to learn and setup your new business correctly and you will quickly outperform the competition. Here is to your new affiliate marketing business.

How To Make Sure You Are Self Funded So Can You Put Your Home Base Business On Steroids

Now, take note, I did not say strike a pose, I said strike a nerve which means I am going to flow some circulation into your brain vessel. Because, we all know what happens when something strikes a nerve.

Starting Your Home Base Business

So here we go, the self funding process was created for individuals that may have had the misconception about starting a network marketing business or should I say MLM business. Some of you never heard of network marketing, but for those that’s already involved in network marketing, it’s a walk in the park. However, it’s been around for the longest time and. experts say it’s growing at a fast rate.

This fast rate is making people think twice and inquire more about network marketing. They are curious enough, to learn more about starting a home base business and nosy enough to go the extra mile and do the due diligence on network marketing.

Foot Steps into the Trail

Heck in some countries, the last time they heard about network marketing, was during the 1930’s. This is when it first started putting it’s footsteps into the trail. Needless to say for those that started MLM, they may not be around anymore. But there are still the ones that saw the potential of it becoming success full, and kept their goal to helping people become financially independent nationally and international.

Leisure Time Is Available If You Remain Consistent

This concept is even used in many international countries; even those folks are following that trail. This trail has now become a main road on a universal map, or should I say, route, highway, turnpike, or streets. It’s creating jobs for those folks with a desire of being independent and wanting more free time to spend with their family, also do the things they desire to do in their free time, traveling, fishing, golfing, swimming, horse back riding, hiking, and sky diving. Oops, sorry for the long list, but hey who wouldn’t want to do those kind of things if they had the free time.

However, for the new folks that are curious on learning about starting their business, there is yet more training and knowledge to gain on how to start and run a home based network marketing business also known as MLM. Is it cost effective to start a MLM business? I have to say, YES

How? Well, when starting you standard business, there is a lot involved. Just to give you a standard business glimpse, take a look at what some of the things needed to start a business. Office space, or room space, inventory, utilities, employees, and so fort….which ads up after you have it written on paper. Remember, this is all based on the product or service you are selling, not to forget the team you will need to make it an empire.

Don’t Beat Your Head on a Brick

So why go through the headache and hassle in starting something that’s going to cost you an arm and a leg when you are barely making the rent. Why beat your head on a brick wall, when you can “work for yourself and not by yourself”. Is it easy? And will you get rich over night? sorry to disappoint you, but nope.

Success like Scratching Tickets

It can, and may; all depends on your efforts if you were bionic ally capable of doing all the work in 24 hours. So until then over night wealth is not going to happen in 24hours. I emphasize “not make you rich over night”, like you would when scratching lotto tickets.

That is if you’re lucky, but I can say this it will definitely help you generate income. Yes, if it was easy as 500 million people joining Facebook or the amount of people signing up on twitter in a short period of time, everyone would be in line doing it. Right? However I can add that if you follow the steps and use the system I talk about in the remainder of this article, your chances of success has a higher percentage to happen. Just like any franchise restaurant that uses a system.

Generate Income that Will Assist You to Operate Your Home Business

But you have got to put work into it, and the work you put into it will pay off in the long run. I have to say you have got to be persistent, motivated, goal oriented, focused and like doing the things you would want to do if you were not working full time or part time.

So here’s the map, this map consist of creating funding to cover your marketing expenses, generating income to assist you with purchases of your products and even surpass your operating cost and creating additional income for your home based network marketing business.

Don’t Over Extend Yourself

This system consist of a number of products and services that you won’t have to pay up front for, and wont have to go into your piggy bank and flip it upside down to make your business flow smoothly. Neither over extend your self into loans that will drag you down into the ocean having a brick attached to you ankles.

Choose the Correct Affiliates

The products and services consist of affiliates that you incorporate into your channels of daily operation online and offline. These channels will run automatically while you sleep. Now, I must mention, it is very important to choose the right product, when using affiliates to fund your network marketing business. Also be alert to certain affiliates that may be sketchy. Then load them on to your websites, and make sure you add the correct number of affiliate’s link into your page, which will help you in your rankings.

Contact me today so I can share with you all the main pointers you will need when putting your business on steroids.