Mobile Marketing for Local Businesses – 3 Essential Tips for Advertising on a Mobile

Mobile Marketing for Local Businesses

The mobile infrastructure is now quite advanced and for local businesses the opportunity to reach their local clients is now staggeringly efficient.

Consumers are demanding to be advertised to in a way that is almost tailor made to them otherwise they will disengage from it immediately. Local marketing has to hit the consumer with what they want to see and when they want to see it.

For any local business there is a multitude of ways to get their products or services to the consumer. However, some are better than others and Mobile Marketing for local businesses is an exciting prospect.

For a small business, the term “Local” is understood to be more precise than just the country you are in. On average, most local businesses get the majority of their customers from within just a 5 to 7 mile radius of where they are based. So any marketing or advertising has to cater for that local consumer.

1. Target Tightly to Increase Results

Mobile Marketing, is a perfect partner for driving ‘Local’ traffic to their web site or even direct to their store or place of business as it can pin-point target the exact demographic of the ideal customer.

Mobile marketing and in particular Smartphone marketing, has the ability to concentrate on the exact chosen demographic as it is now possible to specify the gender split of the target market along with the age range and the time of day advertisers want to reach that audience, not to mention the exact days of the week in which they want to do so and in which towns or cities they live in.

They can even specify the network and even the smartphone handset type if you really want to get extremely specific about it.

2. Send an Initial Free or Discount Offer to Entice the Consumer to Engage with You

The point however is this; the more accurate a business can align their product or service offering to the very type of consumer that is most likely to want it, then the greater their chances are of making sales. The mantra for all future marketers has to be “Give people what they want, when they want it”.

One of my favourite statistics I’ve read several times now is that 91% of people in the US keep their mobile phone within 3 to 4 feet of them 24hours per day, 7 days per week. So if businesses move some of their advertising budget to engage in mobile marketing campaigns, then they will be reaching their target audience on a screen that they know will be with them at most times of the day and even night.

Mobile marketing for local businesses can target more accurately, be less expensive, give them the ability to split-test that marketing at no additional cost, give excellent reports to assess the effectiveness of each campaign and reach the ideal consumer at a time that they want to buy or interact with the offering.

However, just getting to the exact consumer when and where they are, isn’t enough on it’s own as the offer has to have an incentive in order to get the consumer to engage with it in the first place.

With full screen colour adverts, it is quite possible to lay out some compelling and interesting offers that thoroughly entice the handset user to engage with it. Each one of these offers can have full functionality that not only gives them their offer but captures their details and even continues to interact with them on their computer.

3. Know Your Consumer and What Keywords Will Be Most Relevant to Them

A great benefit for the local business is that mobile marketing is not only extremely accurate but also very cost effective in that the advertisers are only billed for when potential consumers interact with their advert. Other forms of local marketing like advertising in the newspaper or journals and directories, bill them regardless of whether the advert brings in one single enquiry or not.

Mobile marketing works by sending adverts to handsets that are using internet browsers or apps. Each advertiser chooses a set of keywords to be associated with their adverts just like they would with something like Google AdWords for example and those ads pop up on mobile phones when the user accesses relevant information to those specific keywords.

Due to the rapid rise in smartphone sales, more and more handset users are engaging with the internet via browsers on their phone as well as apps that they have downloaded. Recent figures state that there are more than 400 apps available today (300,000 for the iPhone and roughly 100,000 for the Android phones) which means that there are a lot of people accessing information in this way.

Therefore, any local business using mobile marketing to attract their ideal consumer can be assured that they will be making excellent use of their available advertising budget in my opinion so long as they do the sensible thing of test, test and test again. Very few of us ever get any marketing perfect the first time and little tweaks and adjustments following analysis of the results can often reap massive rewards.

5 Free Ways to Promote Your Business and Get Serious Exposure for a Flow on Effect of Future Clients

These days there are tangible realistic and result driven ways of promoting your Business for FREE! The best option is to have a strategic Marketing Plan in place but regardless of whether you’re working on one or still getting your head around why you need one, start now to at least get some free exposure, it all helps and some may in turn become integral in your final Plan.

The internet is an invaluable resource, I know you’ve heard it a thousand times, but has it REALLY clicked with you as to HOW invaluable it really is? Within a few clicks, your name, your image and your Business are exposed like a virtual billboard for thousands even millions of potential clients to witness, every second of everyday, even when you’re a sleep.

Imagine this, 20 years ago, you’re running your business wondering how many hundreds or thousands of dollars you need to part with in marketing to say 2,000 prospects. In that moment a marketing Gene appears and offers you the opportunity to market your Business and it’s product or service in at least 5 different sources with exposure to over 1 million people for the princely sum of FREE, would you have been keen to know more? Here’s your chance, capitalise and work with what you’ve got, today!

1.) Write a Press Release and submit it to local newspapers and online magazines

Did you know that many of your favorite publications are often in search of good news articles and will welcomely accept them, especially if it captures the reader and isn’t a blatant attempt to advertise, but rather a public interest piece? Search the web for tips on writing Press Releases

Google local Newspapers and online magazines and industry specific publications to submit your Press Release to also.

2.) Submit articles

There are some brilliant article database websites that by simply signing up for free you can contribute articles of informative value and place a link to your website at the end of each. This is your opportunity to also build your image as an expert in your field. As for what to write about, anything and everything that you know about that would be of interest or value to others.

Keep it relevant to your industry and write to your hearts content, the more articles you submit the better, but keep them value packed with juicy info and always put your link and blurb about yourself at the end. I have had great success with this method.

You can find a list of article sites to join by simply Googling Article sites.

3.) Establish a Strategic Alliance

A Strategic Alliance is typically a Business to Business relationship designed to benefit both parties through exposure to one anothers clients through an agreed medium or value ad campaign. For example, you may have a Dog Grooming business and choose to approach the Local Vet and suggest they may wish to compile a flyer that has a special FREE Health Check Visit for your clients only that you give them after each grooming session and in return the Vet is welcome to offer a FREE Grooming Session to all new patients, valued at $100.

You each have something to gain. A mutual benefit. Brainstorm where your ideal client frequents and consider what offer you could extend to establish a Strategic Alliance. Suggest an end date, so neither party feels committed to an indefinite arrangement.

4.) Become an active contributing member to a relevant forum

Again make Google your resource and search for forums in you industry or relevant again to where your ideal client may frequent. Where suitable post valuable and informative responces. The key here again is to avoid blatantly advertising you product or service, instead take the opportunity to built rapport and become an expert in your field. If the forum allows it, pop a link and description of your Business in your Signature, so each time you post, a little ‘mini ad’ appears.

5.) Make a friend of Social Networking

Love it or hate it Social Networking is a wildfire of opportunity for direct exposure to targeted, ideal clients. I recommend you sign up for your own ‘Page’ as a Business/Organisation rather than using your personal account if you have one. Depending on the nature of your product or service it may be suitable to begin by inviting your friends to be a ‘Fan’ of your page, this will get the numbers started and the exposure rolling.

Set aside a certain time each day to make a post on your Facebook page, this post will appear on the screens of all your Fans and is direct marketing straight to them! For FREE! Make your post something informative again, keep it to a sentence or two and occasionally you may wish to add a special offer.

Get to work now on implementing at least 2 of the above suggestions within the next 24hours, and cash in on FREE advertising!

DID YOU FIND THIS ARTICLE HELPFUL? DO YOU HAVE QUESTIONS?

If so I would love to know; email me directly at [email protected]